A Mexican loyalty rewards company partnered with NPNA to expand into the U.S. Facing challenges like market unfamiliarity and regulatory risks, NPNA guided the client through its North Star and Execution Strategy phases. Together, they defined the target operating model, assessed market readiness, and built a clear Go-to-Market strategy. Today, the client has a detailed roadmap to successfully grow its presence in the U.S. market.

Mexican companies like Grupo Bimbo, Lala, and Cinepolis have successfully expanded into the US through strategic acquisitions and investments in technology and infrastructure. Smaller firms, like KidZania, highlight the importance of adapting marketing strategies and understanding legal frameworks. Entering the US market requires careful planning, and with NPNA’s strategic guidance, businesses can navigate expansion challenges and achieve sustainable growth.